First of all, let me state that the phrase “I have no one else to talk to about my business” is a cop out. So what happens after you have made your list of 25 names and called them all but it never went anywhere? Most likely your delivery in your business method to them was not correct OR your your follow up was non-existent! So coming from this position, lets just say that the business person who mentions they don’t have anyone else to talk to in their mind is accurate. So what do you do??
Have you heard of social media?? ha! And how many people are using social media every day, every hour, every second?? The numbers are staggering! If you ARE NOT using social media to market yourself and your business you are missing out!
Here are some stats that I think you should know. As of September 2012..
Facebook: 955 Million users
Youtube: 4 Billion views per day
LinkedIn: 175 Million users
Twitter: 140 Million users
Instagram: 80 Million registered users, 4 billion photos
Pinterest: 20 Million users
Branchout: 30 Million users
These are not the actual companies tallies as they are growing every day. Do these stats say that social media is just saturated? NO! It means that is how many people that are out there that you can talk to and network with! Now this doesn’t mean you go messaging everyone on Facebook for example and blast your website link to everyone. That is the wrong approach and no one will click your link.. just sayin. Social media has become such a great place to meet new people and promote yourself and what you do.
If you are more of a face to face person, social media is still a must for promoting. There are other websites to meet people and be a part of groups such as meetup.com. There, you can search to be a part of any group imaginable! There are also networking groups in your town that you can join. It takes a little bit of research sometimes. If there isn’t anything nearby to you, start one of your own!! Maybe a midday coffee break networking group.
So in this post, I wanted to get the point across that there is ALWAYS someone you can talk to and some creative and fun ways to do so. But only if you take advantage of the tools out there to use. If you put these ideas into practice, you will be amazed at the type of people you will meet and where your business will be! Have fun and happy networking!!
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