Have a Home Business but still not sure how to use Social Media to promote what you do?
Or maybe you have been trying to use Social Media, but coming up empty handed with results. This post is geared towards you my friends! My background and what really launched me into the space of entrepreneurship was Network Marketing/MLM. With my last company I was pregnant with my daughter and literally built my team and my business using Facebook. I have compiled a list of goodies for you to follow and really put into practice to make sure that your online efforts are worth it.
The biggest challenge when it comes to promoting your Home Business online is to not annoy your community. Ha! It all has to do with your language (which I will show you below) and how you position yourself in front of your community. What I am prepared to share with you will help you understand the angle that you need to take to create curiosity, then turn them into paying customers and even business partners. Alright, are you ready? Let’s go!
How to use Social Media for your Home Business
1. It is all about the LIFESTYLE
When promoting yourself on Social Media, it doesn’t mean you blast your newsfeed with pictures of your products and sell, sell, sell. Think of this as promoting your lifestyle with a sprinkle of your products. Here are some examples of how you can promote your lifestyle:
- Brought my computer to the park today to work. Love taking in the sunshine rays instead of being cooped up in an office! (Attach picture)
Can I get an AMEN on that statement? Now here is what this shows WITHOUT talking about what you do. 1. You can work from wherever 2. You have flexibility and freedom 3. Gearing your statement towards people who are sick and tired of being cooped up in an office. Now, this statement will hit the hearts of someone on Social Media who IS stuck in their office that day. In return, a status like that can make someone message you and ask “What do you do for a living?” Boom. You have an opening to talk about your business and you didn’t even approach them about it! Promoting the lifestyle means you can talk about the flexibility, freedom, traveling, sharing, etc. It is talking about how you can live your life AND build a business.
2. It is not about the THROW UP
Trust me, I will elaborate. So let’s say you put up that status above. Now someone messages you. What do you say? The most common response is: This is a company that has been around for (x) years, started by… distributors around the world…. science behind the products.. blah blah blah! NO ONE CARES! If you are talking about your business like that to people, you are turning folks away!! Never do that! That approach is called the throw up. People only care about what is in it for them. So, take this approach instead. If someone messages you and asks what you do, you can say this:
- I have a business from home. What is it that you do?
Keep it simple and start a dialogue. These are questions you can ask others: How long have you been in that job? Do you like it? Are you looking for something different? What if I could show you a way to be able to make $ from home, would you want to learn about it? This is how you start guiding people. Get to know what their “pain” is and why they are asking you what you do for a living. Instead of throwing up all the facts that no one cares about, be easy with your time and just start a conversation and lead them to an appointment where you explain everything.
3. Pictures, Pictures, Pictures
I mean do I have to tell you that Social Media is all about the pictures? 90% of your Social Media community are on their mobile. You have to stand out from what everyone else is doing. Create pictures that are compelling, informational and make someone stop scrolling. So pictures of where you are working (coffee shop, pool, backyard, swing sets.. I’m guilty of that one!) Pictures of real testimonials such as before and afters, recipes and your products. Infographics of your products and benefits are great too! The picture is what is going to capture someone before they start reading the text. Always attach a picture to your posts and voila! You have a great Social Media post.
I hope these 3 points really helped open your eyes to the possibilities of what you can do for your business with Social Media. A guideline if you will to start changing your approach with people online. Social Media is definitely a tool to incorporate in your business promotion if you know how to use it correctly. So get out there and don’t be afraid to start telling the world what you do and how you do it! 🙂
If you feel like you need some coaching in this area or have a team that needs to be trained, contact me at Steph@StephPerson.com. I can help you create a Social Media marketing plan for your business!