By now I am sure you have heard this phrase. EVERY business uses this phrase because they know the importance of following up with customers/clients. Yet, why do most of us lack in this area? Could it be that we are fearful of the rejection aspect that the particular person we are working with won’t use our product/service? Or that we will be asked a ton of questions and won’t know how to answer them? Well, here are some interesting statistics about follow up:
*48% of Sales People never follow-up with a Prospect
*25% of Sales People make a second contact and stop
*ONLY 10% of Sales People make more than three contacts
*2% of Sales are make in the first contact
*10% of Sales are made on the fourth contact
*80% of the Sales are made on the fifth to twelfth contact
These stats show that following up multiple times with a contact, increases sales. This can also be translated to exposures. The more times someone is exposed to your opportunity or products, the more sales and business partners you will have. Find out what is going on in your company whether it be a meeting, webinar, conference call, 3-way call with your business coaches, samples etc. It may take a meeting, webinar, and a sample for someone to say YES I will buy your product. And that is ok! Too often we think that if someone doesn’t jump at the opportunity when we first talk to them that they really aren’t interested.
When you follow up, make sure that you BAM FAM them… what does that mean you say? Book A Meeting, From A Meeting. Lets say you meet someone for lunch, you give them samples and you know the next day there is a live informational webinar happening. Clear their schedule to attend the webinar. You have booked your next meeting from that lunch meeting. I believe sometimes if that next meeting isn’t booked, one can not know where to take the person next. Then we feel awkward calling them up to talk about business 3 weeks later.
When you book the next exposure for your prospect make sure you Write It Down! Keep a record of when that person attended a webinar or hopped on a conference call. This way you can easily track the exposures and not wait for a month to follow up.
I also want to add here, if you are building a relationship with that person, following up is simple. The person should feel you truly care about their success with your company. Don’t look at what you will gain for enrolling or the percentage you will make off the product order. Take yourself out of the equation and you will be amazed at the traffic! Help people get what they want and you will get what you want.
For us busy mompreneurs finding time to follow up or even remembering can be challenging! Write everything down and make quick follow up phone calls! Stay consistent with it and it will become second nature.
Does your company have a proven success system? If not, I may be able to help. Message me HERE