At the last few Rockin Mompreneur Events we covered a sensitive but HUGE topic on why women under charge for their products/service. Why do we feel that our business, products, services are not worthy? Why do we feel that no one will pay for what it is worth? Why do you give huge discounts and then in return put yourself in a position where you make nothing? Let me tell you that I am here to change your mindset about how you charge. I am here to tell you that you are not charging what you are worth!
Examples of the Under Charge Syndrome
It is interesting when I come across entrepreneurs especially in network marketing that get very afraid when asking for the sale. You are in the business of selling. No matter how much your company tells you that you are just “sharing”. If you do not make a sale you do not make any money! You need to sell your products/services to make an income. Therefore if you are not selling anything, you make nothing! It urks me when I see companies telling their reps that you are not in sales. We have all programmed ourselves to think that sales is a bad thing. We have been programmed to think that if you call yourself a salesmen then it means you don’t have integrity, standards or even care about others. This is SO NOT TRUE!!
I have even heard of people giving away products for FREE because they feel that the prospect “doesn’t have the money” to pay for them. This type of thinking puts no value on your business. If someone can not afford your product/service, you do not want them as a customer. You will be beating your head against the wall because they will not be a repeat customer OR they will always be asking for a handout or discount.
Steps to avoid the under charge syndrome
1. Be firm on your price. If someone does not like the price don’t customize it for them. Stand firm. If they don’t bite someone else will!
2. Don’t discredit your work. Be proud of what you do. Pricing it accorindlgy will make customers/clients take you seriously.
3. Don’t worry about what others think. Do not be swayed by public opinion.
4. Own the entrepreneur status! Too often we think that its not a serious business because we “do it from home” or its a “side thing”. Change your mindset about your business and you will treat it like a real one. Then once you treat it like a real business, real money starts flowing through! Just do it, I dare ya!
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