At the next Rockin Mompreneur event I will be discussing how to build your business using social media. Today’s post is equally important. If you are not using Social Media for your business you are missing out on a BIG piece of the pie!
If you do use social media to build your business what you put out on your profiles and says a lot about you. Social media sites like Facebook, Twitter and Google+ allow people from all over the world to connect with you.
Everything from your pictures, statuses and the pages you like, clients get a feel for who you are and what you are about even before talking to you.
Here are 5 ways social media could be hurting your business
1. Questionable photos
Your photos tell EVERYTHING about you! Clients will look at your photos before anything else. If you have some questionable photos like you tackling a beer bong at a frat party then the next day put up a picture of you at the office looking professional this sends a mixed message to your network. Be mindful of who are portraying on your profile. If you have questionable photos take them down NOW!
2. Boring status or posts
Your network will skim right over your posts if you are too boring. Stand out from the newsfeed with an eye catching photo or an amazing quote. A trick is to attach a picture with every status. This will draw in attention to what you have to say in your status.
3. Failing to reply to comments and tagged posts
If you don’t interact with your community they will forget all about you! Reply to most if not all comments and tagged posts/photos. Believe it or not people are wanting to hear from you. So interact with them online. If someone leaves you a comment under one of your posts and you don’t know what to say, just say “Thank You!”
4. Inconsistency
Promoting your business on social media takes consistency and commitment on a daily basis. If you are not seeing results using social media its probably because you aren’t being consistent enough.
5. Too much negativity
If every time you post it is something negative, people will not want to work with you and run away! I know that when I look at my newsfeed and see someone who is posting up constant negative status I block them from my feed. Isn’t there enough of that going on? Being positive will make you stand out and you will instantly become attractive in what you have to offer.
Social media one of the best platforms to build your business
If you use it right, social media will NOT hurt your business. Take these 5 points and revamp your profile and start seeing an increase in your productivity, your connections and your business!
Failing to reply is an issue for me, it is hard to keep up with all the social channels.
Anne recently posted..Inspiring Women–Value Your Beauty
LOL! Yes I know you do… and you are pretty good at it Lynsey! XOXO
Can I like this A THOUSAND TIMES!!!?? I PREACH this to my Divas. Drives me NUTS.
Lynsey @MoscatoMom recently posted..California Medley Casserole #CountryCrockCasseroles
I’m pretty boring on Facebook, I need to step it up a bit!
Anne – Mommy Has to Work recently posted..Eat Your Way to Glowing Skin
Thank you so much Eleni!
This is a great post with lots of great tips. Thank you.
eleni recently posted..Leg and Arm Raise
Lol! You can still add some spice to your posts without being totally out there! Just be you!
Great tips, I don’t post anything questionable, but it sure is boring! I really need to work on this.
Anne recently posted..Comfort Meals for Fall – Slower Cooker French Dip
Yes! And totally embarassing for getting called out huh? LOL! Thanks for commenting Lisa!
I have seen so many businesses called out for their photos, that is definitely huge!!
Lisa @ Oh Boy Oh Boy Oh Boy recently posted..This Kid Cracks Me Up
Yes it does! LOL. thanks for commenting Katrina!
LOL I think we all have those people that you want to hide from your newsfeed. Thanks for commenting Allison!
LOL! Yes some people need that friendly reminder! Thanks for commenting Natalie!
I think everyone feels like a rookie sometimes because it is always changing! Thanks for your comment!
These are some really great tips. Thanks for sharing them with us. I try to be interactive on social media in a positive manner, but even after two years I still feel like a rookie trying to make it happen correctly!
Crystal Green recently posted..Sounds Taken For Granted
I absolutely love social media, and often have to gently remind some wahm friends that it is SOCIAL media, not SPAM-your-friends media 🙂 Great tips, thank you for sharing!
Natalie recently posted..What’s Your Earliest Make-Up Memory?
You always give such great advice! I try to steer away from all of these things, especially on my professional page. BUT, I definitely witness people who don’t abide by these rules!
Allison Cooper recently posted..Announcing….Project Motherhood Book Club – Selection Two
I echo the negativity point. I understand sometimes things get rough but your business page is not the place to share. Plus it makes you look crazy.
Katrina recently posted..How to Teach Your Child the Alphabet
So glad!! Thanks for commenting! XOXO
Glad i am not committing any of these social media crimes – Thanks for the tips.
Kira recently posted..A Day at the Peach Orchard – #WordlessWednesday #WW
Stephanie! I just found your site tonight and loved looking around. The reminder about consistency was especially useful – even if I’m blogging consistently, I have to be present socially! Plus, just learned about Facebook scheduler via the comments! Brilliant!
Becca recently posted..The Throes of Preschool Planning & Curriculum
Stephanie! Just found your site tonight and have loved looking around. This post was an awesome reminder of the importance of consistency – even if I’m blogging consistently, I need to be present socially as well! Plus, reading the comments just taught me about Facebook scheduler! brilliant!
Becca recently posted..The Throes of Preschool Planning & Curriculum
That was a mistake but I do luv ya girl *Busting up laughing*
Nicole Orozco recently posted..Increase brand awareness through Sverve #BrandAwareness #Sverve
You must just love me so much Nicole that you had to comment twice lol!!
Great tool! Thank you for commenting Nicole!
You are so right! Misery does love company! If you are positive out there it’s not normal anymore. Kinda sad!!
Good points Stephanie! I personally don’t like fan pages that focus too much on the drama in their life. I get the impression that they are intentionally seeking out engagement this way. It’s just tacky & unprofessional IMHO. Yet I’ve seen many bloggers resort to it. Misery loves company I suppose…..
Tonia L. Clark recently posted..❀Wordless Wednesday: First Day of School: WooHoo! or Waahh!?❀
Great tips you have here, Stephanie! I have found that using a Facebook post scheduler can make it so much easier to put your tips into action.
Nicole Orozco recently posted..What the heck is a target market?
Great tips you have here, Stephanie! Using a post scheduler for Facebook can help with put your tips into action.
Nicole Orozco recently posted..Increase brand awareness through Sverve #BrandAwareness #Sverve
Great post & so true! Thanks for sharing. Stopping by from SITS! Happy Saturday Sharefest!
Star Forbis recently posted..Sophomore Sisters!!
See for me its opposite, I have a bigger reach on Facebook. But I have also built my network up. You could always re-post old material. You never know who it will reach the 2nd, 3rd, 4th time around! I also do more from my personal page than my fan page.
These are great tips Stephanie! I find photos don’t always get a very large reach, especially on Facebook. What do you think of re-posting the same picture maybe 6 months later to potentially reach other fans and followers?
Stacy Harfert recently posted..DIY Applesauce Baby Food