At the last few Rockin Mompreneur Events we covered a sensitive but HUGE topic on why women under charge for their products/service. Why do we feel that our business, products, services are not worthy? Why do we feel that no one will pay for what it is worth? Why do you give huge discounts and then in return put yourself in a position where you make nothing? Let me tell you that I am here to change your mindset about how you charge. I am here to tell you that you are not charging what you are worth!
Examples of the Under Charge Syndrome
It is interesting when I come across entrepreneurs especially in network marketing that get very afraid when asking for the sale. You are in the business of selling. No matter how much your company tells you that you are just “sharing”. If you do not make a sale you do not make any money! You need to sell your products/services to make an income. Therefore if you are not selling anything, you make nothing! It urks me when I see companies telling their reps that you are not in sales. We have all programmed ourselves to think that sales is a bad thing. We have been programmed to think that if you call 
yourself a salesmen then it means you don’t have integrity, standards or even care about others. This is SO NOT TRUE!!
I have even heard of people giving away products for FREE because they feel that the prospect “doesn’t have the money” to pay for them. This type of thinking puts no value on your business. If someone can not afford your product/service, you do not want them as a customer. You will be beating your head against the wall because they will not be a repeat customer OR they will always be asking for a handout or discount.
Steps to avoid the under charge syndrome
1. Be firm on your price. If someone does not like the price don’t customize it for them. Stand firm. If they don’t bite someone else will!
2. Don’t discredit your work. Be proud of what you do. Pricing it accorindlgy will make customers/clients take you seriously.
3. Don’t worry about what others think. Do not be swayed by public opinion.
4. Own the entrepreneur status! Too often we think that its not a serious business because we “do it from home” or its a “side thing”. Change your mindset about your business and you will treat it like a real one. Then once you treat it like a real business, real money starts flowing through! Just do it, I dare ya!
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All mummy bloggers should read this!
Singapore Mum Blog recently posted..How Do You Blow Your Nose
This is wonderful sharing!! Cheering you on!!
Singapore Mum Blog recently posted..How Do You Blow Your Nose
What a great example!! That’s awesome! Thanks for visiting me xoxo
Stopping by from SITS! Love this!!! I own a very seasonal business (from Thanksgiving to Christmas) and this year decided to go up on my price (about a 25% increase) I have sold MORE this year. It seams that people value my service more when I value it more!
Steph recently posted..Holiday Newsletters
I completely agree with you. I have a craft business and was charging $36 for a piece of framed wall art that I made. A woman came up to my table at a craft fair and asked what the 36 was for and I told her that was the price. She said, “36 cents?” I was beyond offended. Even if I had made something out of sticks, I would still have charged for my time. Some people!
Beth recently posted..Happy Anniversary To Me!
Happy SITS Day! i think the flip side is also very important. I think we need to not “underspend” as we try to build our business/brand/blog. We should be willing to pay a reasonable amount for professional services and not presume that we should “get a deal” because we are hiring someone who works from home.
Great post!
Mo at Mocadeaux recently posted..Choosing A Wine Based On The Name
I so appreciate your honesty in how you have felt and things you have done before. You rock!
wow, I was bitten by the “Undercharging” bug for quite some time. I was working for less or even free for friends because I used to feel that I needed them and the little money they could afford to give me.
In exchange I was never taken seriously and I always felt like I was being paid less mainly out of charity but not because of my expertise.
Today I am happy to say that I have no problem saying NO to friends that don’t want to pay. I don’t take offense to their low offer, I simply see it as them not being my ideal customers.
I use the time that I would normally give away for free to grow my business and ask for what I am worth.
Great blog and visiting again from SITS
webly recently posted..Are Your Friends Holding You Back?
Yes Kristen! Don’t sell yourself short! You have a lot to offer so price your stuff accordingly! Thank you for visiting my site today! Xoxo
Wow! I’m so glad I read this now. I’m in the process of getting my virtual assistant business up and running, and in the back of my head, I’ve been contemplating dropping the prices I charge. But you’re right. My time, my experience, and my expertise are valuable!
Thanks for the advice. Happy SITS Day!
Kristen recently posted..A little bit of Sunshine in my life
Women learn to undervalue their work because the world does. Thanks for making it clear that your product whatever it is should be presented without shame as worthy of your price. Enjoy your SITS Day.
Sheila Skillingstead recently posted..Bad seasons
I wish more bloggers read this post!
Meghan @JaMonkey recently posted..Always Send Friends Chocolate #merciFriends
Great tips for everyone, no matter what side you fall on.
I know with bloggers, there are so many that undercharge.
Rachel recently posted..Bundle Up with Alex and Alexa
I have not doubt that women under charge. I know I do and am working to remedy that.
Very true! Thanks for commenting hun!
This is very true.
I think that I sometimes think about pricing a product based on what I would consider a good deal vs. what the product might actually be worth. I usually think most things are overpriced 🙂 – but, the truth is that market value is market value – if other people are willing to pay that price, then it is a fair price for the product.
Dianna @ Oy Vey a Day recently posted..{Wordless Wednesday} That’s Just How My Little Chef “Rolls”
Yes it can! Very true! Thanks for commenting 🙂
These are some great tips, although I think they could be applied to men just as easily.
Karen Coutu recently posted..The LEGO Build-It Book, Vol. 1: Amazing Vehicles
Definitely! Thanks for commenting 🙂
I KNOW!!!!!! You are so right. This happens all of the time and it makes me sad. I negotiate every single time I work with someone.
Stacie @ The Divine Miss Mommy recently posted..9 Perfect Disney Princess Halloween Costumes for your Child
Yes I used to do the same thing Lynsey! Now I know better and have seen a change in my business ever since I started taking it seriously. Thanks for commenting! Xoxo
LOVE IT! LOVE LOVE LOVE LOVE LOVE IT!
This was something Trisha taught me – she used to get on to me ALL the time for devaluing my work and my time. SUCH a big lesson for business owners!
Lynsey @MoscatoMom recently posted..Diamond Candles – A Ring In Every Candle #Giveaway